Mavs Hosting Pink Zone Saturday for Breast Cancer

WBCA Pink Zone Home Page

Saturday's women's basketball contest against Truman at 1:30 p.m. in Sapp Fieldhouse will be a WBCA Pink Zone® game to help raise awareness for breast cancer. The Mavericks will wear pink uniforms and the cheerleaders will be throwing pink shoe laces and pink stuffed animals into the crowd.

Fans will have a chance to support breast cancer awareness by purchasing t-shirts from the cheerleaders. They can also show their support by wearing pink to the game.

The Pink Zone initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

The WBCA began the WBCA Pink Zone, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.

In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.

The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56-plus schools break attendance records at their event. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation.

WBCA, the term Pink Zone® and the WBCA Pink Zone® logo are trademarks of the Women's Basketball Coaches Association.

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