OMAHA, Neb. – The University of Nebraska at Omaha (UNO), Omaha Athletics and Learfield, the leading media and technology company powering college athletics, today announced a 10-year renewal of their long-term partnership. Through Omaha Sports Properties, Learfield will continue serving as Omaha Athletics' exclusive multimedia rights and strategic revenue generation partner, extending a relationship that began in 2014.
 
"This contract renewal with Learfield reflects the alignment, trust, and shared vision that have defined our partnership. We are amid an unprecedented run of success—competitively, academically, and in fan engagement—and that momentum is no accident. As we continue to elevate our investments in our student-athletes and sport programs, having a partner like Learfield, who drives meaningful corporate partnerships and revenue opportunities, is critical. Together, we are elevating the UNO brand while creating a sustainable and successful path forward in this new era of college athletics," said Vice Chancellor / Director of Athletics Adrian Dowell.
 
The 10-year extension coincides with the recent announcement of two transformative capital projects modernizing Omaha's athletic facilities: a state-of-the-art Athletics Training Facility and a new Baseball and Softball Clubhouse. Together, these projects in addition to significant investments, into a robust, innovative holistic support program, positions Omaha Athletics as a rising power amongst NCAA Division I peers. To amplify that momentum, Omaha Sports Properties has unlocked new centerpiece sponsorship assets for brand partners, including on-ice, on-field and on-court logos, and jersey patch opportunities across Omaha's 16 varsity sport programs. These assets offer unparalleled brand visibility for partners and significant financial support for Omaha Athletics.
 
The impact of this expanded asset portfolio is already evident. Earlier this year, Omaha Sports Properties secured Control Services as the jersey patch sponsor for the Omaha Men's Hockey team. The agreement made UNO the first known non-Football Bowl Subdivision (FBS) institution to formalize a uniform patch sponsorship, the first in college men's ice hockey, and the first within the Division I-AAA subdivision.
 
"This renewal is a reflection of the trust and collaboration that define our decade long-partnership with Omaha Athletics," said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. "Adrian's leadership and vision for UNO have created the conditions for real, sustained growth which will allow our team to continue to create meaningful opportunities for brand partners and long-term value for the university. Led locally by General Manager Brianna Chavez and the Omaha Sports Properties team, whose dedication and innovation have already produced historic milestones, we look forward to continuing to elevate Omaha Athletics on the local, regional and national level."
 
Omaha Athletics also continues to drive fan engagement and revenue growth through Learfield's integrated services, including licensed merchandise partner CLC and digital platform provider SIDEARM Sports in addition to the flagship multimedia rights division. UNO and CLC have partnered since 2012 and will extend that relationship with a coterminous agreement running through 2035–36. Over the past five years, the program has grown more than 230%, highlighted by recent collaborations on hot market sales surrounding Omaha's nationally prominent Hockey program and the Men's Basketball program's first-ever NCAA Tournament appearance in 2025. Building on that momentum, CLC has expanded its licensing footprint to include co-branded beverages and secured placement in national retailers including Scheels, Rally House, Walmart, Target, and Dick's Sporting Goods.

About University of Nebraska at Omaha
Located in one of America's best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska's premier metropolitan university. With nearly 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness and community engagement efforts. Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.
 
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.