OMAHA, Neb. – Omaha Athletics announced an extension with adidas Friday which will be facilitated through a new partnership with BSN SPORTS, the leading platform for team sports solutions. As part of the relationship, BSN SPORTS will serve as the official apparel and equipment provider for Omaha Athletics, supplying the university's athletes, coaches and stakeholders in premier adidas product.
 
Omaha Athletics continues a nearly 30-year relationship with adidas as the Portland-based brand remains the official apparel partner of the Mavericks, outfitting Omaha's 16 sport programs with training, leisure and competition apparel.


 
Fans will be able to purchase officially licensed Maverick adidas apparel at several Omaha Athletics merchandise partner locations including Lawlor's Custom Sportswear, the Maverick Store (formerly the bookstore) and online at a to-be-launched BSN Sideline Store, an online store available to the public featuring fanwear and team sideline gear.
 
"Omaha Athletics is excited to embark on this next chapter with adidas and new partnership with BSN SPORTS," said Vice Chancellor / Director of Athletics Adrian Dowell. "The UNO and adidas brands have been forged together over a nearly three-decade long partnership. This extension demonstrates our commitment to providing a first-class Maverick student-athlete experience and elevated fan experience through collaboration with two of the most innovative companies in the industry."
 
Erika Whyte, BSN SPORTS Collegiate Select Division Director, said "This extension between the University of Nebraska at Omaha Athletics, BSN SPORTS and adidas will add tremendous value and dedicated support to the experience of the Maverick coaches, staff and student-athletes. Our team is excited to provide Omaha Athletics with elite service, expertise and industry leading access to sports equipment and premier apparel – further fueling the Omaha Athletics brand within the Summit League and beyond."

Connect with Omaha Athletics on X (formerly Twitter) and Instagram, @OMavs.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Texas A&M and UCLA. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB) and Major League Soccer (MLS).
 
About BSN SPORTS
Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com.