Mike West joined Omaha Athletics as the Executive Associate Athletic Director of External Affairs in April 2022.
West oversees external affairs including ticketing, the Baxter Arena Box Office, sports marketing, communications, creative services, video production and community relations. He previously served as a Deputy Athletic Director at the University of South Dakota.
West began his role with the Coyotes in 2019 overseeing the day-to-day operations of the athletic department including the areas of athletic marketing, sports information, ticketing, Coyote Sports Properties and development. He also took on sports administration duties.
Prior to South Dakota, West spent six years in the private sector where he owned and operated MTT Management, a consulting firm that worked with sports organizations and community events. He worked closely with the Omaha Lances, Ralston Arena and the Pinnacle Bank Championship. Since 2015, West has also served as the CEO of the Omaha Equestrian Foundation that brought the 2017 FEI World Cup Finals to Omaha.
Before his transition to the private sector, West served as the Assistant Athletic Director of Marketing at Creighton for 11 years. Under his watch, basketball, baseball and men's soccer all achieved annual top-10 attendance rankings. He increased the department's sponsorship sales from $400,000 to $2 million and nearly tripled men's basketball season ticket holders and associated ticketing and gift revenues.
West oversaw women's basketball, baseball and cross country for the Bluejays, while also managing the day-to-day promotions and creating, preparing and implementing marketing plans.
Prior to Creighton, West was the tournament director of the Cox Classic Professional Golf Tournament in Omaha. He helped increase sponsorship sales from $275,000 to over $1 million in just five years.
West, a 1993 graduate of UNO, earned his bachelor's degree in education. He went on to Wayne State where he completed his master's degree in sports management in 1996.
