Jordan Sarnoff

Title

Assistant Athletic Director - Communications
(Contact: Administration, MBB, M/W Golf, MSOC, SB)
Email

jsarnoff@omavs.com

Experience

Assistant Athletic Director - Communications, Omaha (NCAA Division I - Summit League) - 2024-Present
External Relations Consultant, FDU (NCAA Division I - Northeast Conference) - 2024
Special Assistant to the Athletic Director, FDU - 2023-24
Director of Athletic Media Relations, FDU - 2023
Coordinator, Athletic Media Relations, FDU - 2021-23
Athletic Communications Manager, FDU - 2020-21

Personal

Born and raised in Fort Lee, N.J.
Bachelor of Arts - Sport Management, Fairleigh Dickinson University
Longtime Little League Baseball volunteer
Resides in Omaha

Committees and Boards

College Sports Communicatiors (CSC) Professional Development/Continuing Education Committee - 2025-Present
College Sports Communicators (CSC) Young Professionals Committee - 2023-Present
NCAA Men's Final Four Media Coordination Committee - 2023
ECAC Postseason Voter - 2022-24
Northeast Conference Sports Information Committee - 2021-24

At Omaha

Joined Omaha Athletics on Aug. 26, 2024
Manages the athletic communications operation consisting of three full-time staff, two part-time staff and gameday/student workers
Spearheaded external promotion and sales for Omaha men’s basketball’s 2024-25 viral trash can locker room celebration, resulting in international coverage and licensing opportunities
Ideated and executed “Bring Your Own Can Night” on Feb. 1, 2025, resulting in 1,400% increase in ticket revenue over five days, 94% of game tickets sold after the promotion was announced and a final gate three times the event revenue goal
Negotiated joint-marketing partnership with All Elite Wrestling (AEW) resulting in more than 2 million worldwide
Responsible for NCAA Men's College World Series co-host duties pertaining to communications/media coordination
Member of Omaha Athletics Senior Staff and External Affairs Leadership Group

FDU Highlights

As an undergraduate, served as media relations contact for the Knights’ men’s basketball team, overseeing all external communications, broadcasting, creative services, statistics/records, social media and gameday operations as a member of the athletic administration
- Named men’s basketball contact as a sophomore at age 19, the youngest to become a Division I men’s basketball sports information director
Led FDU’s external efforts and digital strategy through the Knights’ historic men’s basketball NCAA Championship berth and ensuing defeat of #1 Purdue in March 2023
Negotiated and executed FDU’s first-ever linear television agreement with the YES Network for men’s and women’s basketball (2023)
Ideated “Battle of the Bracket Busters” men's basketball non-conference matchup between Saint Peter’s and FDU in Nov. 2023
Oversaw FDU-produced broadcasts for NEC Front Row and the YES Network and served as liaison for all regional and national telecasts involving FDU teams, including CBS Sports Network, ESPN linear channels and ESPN+
One of three FDU administrators to lead the implementation of the department’s rebrand, finalized in 2023
Leveraged local and national media contacts to procure coverage for Team USA triple jumper and FDU Division I Outdoor National Champion Salif Mane
- Secured appearances on all five New York City broadcast stations and impact cable news outlets, in addition to online news publications and traditional newspapers such as The Athletic/New York Times; NorthJersey.com/The Record; NBCNews.com and the New York Post
- Worked with government officials to gain meaningful recognition for Mane in New Jersey and his hometown of the Bronx, N.Y.
- Engaged the New York Yankees and the YES Network to feature Mane, Team USA and FDU pregame at Yankee Stadium and on YES with a first pitch and presentation celebrating his achievements on July 4, 2024
Orchestrated virtual awards ceremony, the FDYs, during COVID-19 pandemic

Honors and Awards

2025 National Association of Collegiate Marketing Administrators (NACMA) Quick Sales Campaign Gold Award (Group I)
2024 College Sports Communicators (CSC) Rising Star Award (University Division)
2024 National Association of Collegiate Marketing Administrators (NACMA) Quick Sales Campaign Silver Award (Group II)
Top 40 Power Players in North Jersey Athletics (The Record/NorthJersey.com)
- Ranked No. 23 in 2023
- Ranked No. 36 in 2019 and 2020
2023 CSC 30 Under 30
2023 Meadowlands Regional Chamber of Commerce '50' Under 30